is the study of where nformation comes from, what it represents and how it can be turned into a valuable resource in the creation of business and IT strategies

Mining large amounts of structured and unstructured data to identify patterns can help an organization rein in costs, increase efficiencies, recognize new mar-ket opportunities and increase the organization's competitive advantage. Some companies are hiring data scientist to help them turn raw data into information. To be effective, such individuals must possess emotional intelligence in addition to education and experience in data analytics.

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